netzero.netThis book is written about music and musicians, but it really applies to any creative endeavor. One of the most concise, informative books I have ever read about how to navigate in the arts. A good example is trying a new channel, perhaps your business relies on functionality, and employing SMS marketing strategies might be great. It opened so many doors that would have never been there without the overall Nifty brand. Although written for musicians, it is helpful to everyone in the arts. In today’s digital age, having a strong online presence is crucial for law firms looking to attract new clients and grow their business. This book is as much about life and the art of running or managing any business as it is to the music business. There is something about his writing that is absent of the superfluous, the unnecessary, yet offers up insight after insight. It also offers automation for some marketing efforts, such as custom tags to track lead sources or assigning marketing tasks through workflows to ensure you’re never missing a lead. You’re driving somewhere important… I give this book to anyone who’s thinking about a creative career. I feel this is a great book for them to learn from your experiences and it teaches them it does not happen overnight their successes.

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An excellent read and I’d highly recommend to anyone wanting a fresh perspective on productivity and success. Don’t bother looking for new opportunities until you can show some level of success in what you do. Sometimes, a simple thing like "treating someone a pizza" can change your future! It is an invaluable insight, as it offers both practical and philosophical ideas. I find the ideas to be semi-radical, yet embracing. To me, the most important thing to know about a contract is this: Everything is negotiable. When Derek showed me that people in the music biz are people just like you and me, I had a mind shift. One thing to keep in mind is that there are improvements and upgrades to be done on each office. Continuing Trend - Social media To many internet users, especially those in emerging markets, social media is synonymous with the internet itself. Derek has written a remarkably useful book for anyone searching for creative ways to share their ideas with the world in ways that actually land. This book is a good place to start. At first glance, it might seem like there aren't many similarities between social media marketing and law, but the two industries really do go hand in hand.